Genre Research

The term "Indie" is often used to mean a sound that a musician presents, but when interpreted more literally, it is the way that sound is presented or made. "Indie" often refers to an artist or band that is not part of the mainstream culture and/or making music outside its influence. Though the sound of these bands may differ greatly, the "Indie" definition comes from the do-it-yourself attitude and ability to work outside large corporations.

The budget for Music videos of Indie bands is normally quite small this is due to normally not being in a big record company deal and often being unsigned or signed my a small record company specialising in there genre of music.

Conventions in Indie music videos are :

• Tends to be black and white
• The artist/band is shown throughout the music video
• Use of extreme close ups and long-shots are popular
• Dark Locations
• Fast Paced
• Some use of special effect

For examples see below: